New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

‘Robust measurement metrics most vital to OOH business’

In Viewpoints By Rajiv Raghunath - August 25, 2018

Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before

UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Initiate consumer data capture with a pilot: LV Krishnan

In OOH News By Bhawana Anand - August 03, 2018

L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology

Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

In OOH News By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

Amiya Chandra calls for deeper engagement of OOH in development initiatives

In OOH News By M4G Bureau - July 30, 2018

Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry

10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29

In OOH News By M4G Bureau - July 09, 2018

The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry