Results For "RTI"
2348 News Found
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
Rahul Mathew joins DDB Mudra
In OOH News By VJ Media Bureau - January 07, 2014
With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.
ITC's tobacco control quick fix goes big on OOH
In OOH News By Nabamita Chatterjee - December 30, 2013
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
Tata Docomo hits a new note with"Open Upâ€
In OOH News By Nabamita Chatterjee - December 27, 2013
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
E&G Global Estates promotes Green project
In OOH News By MunmunSaha - December 20, 2013
E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.
Vijaya Advertising acquires rights for Bangalore Metro lines
In OOH News By VJ Media Bureau - December 18, 2013
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years
Kolte Patil's message in a Match Box!
In Campaigns By MunmunSaha - December 18, 2013
Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.
Activation versus OOH: It's all about synergy
In Viewpoints By M4G Bureau - December 13, 2013
Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.
Activation versus OOH: The multiplier effect
In Viewpoints By M4G Bureau - December 12, 2013
Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.
'R..Rajkumar': The new OOH hero
In OOH News By VJ Media Bureau - December 09, 2013
Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'
