Vijaya Advertising acquires rights for Bangalore Metro lines
By VJ Media Bureau - December 18, 2013
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years
Commenting on this acquisition, Pradeep Kumar K.R.-Director, Vijaya Advertising informs, "The metro has not only bridged distances, it has also united people from all walks of life - from students, working class and young professionals to office-goers, housewives and tourists. We are highly enthused on our increased bouquet of offerings in Bengaluru as the major attractions in this stretch are the Mantri Mall, Orion Mall, World Trade Centre, Sheraton Hotel, METRO mall, Taj Vivanta, ISCKON temple, Mysore Sandal Soap factory, Yeshwanthpur Railway Station. Metro is slowly but surely gaining pre-eminence as an exciting platform for OOH advertising."
The properties which are acquired by Vijaya Advertising are on the busiest and most popular metro stations between two popular malls Mantri and Orion and thus it will predominantly attract the youth among whom nearly 80 percent are in the age group of 18-30 years.