Hombale Films packs a punch for Yuvarathnaa campaign

In Campaigns By M4G Bureau - April 13, 2021

The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.

‘We independently verify campaign facts, at scale’

In Viewpoints By Rajiv Raghunath - April 13, 2021

Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data

Talon strengthens International Programmatic OOH capabilities with Hivestack

In Digital OOH By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.

Adomni powered Uber OOH expands digital cartop advertising network to New York City

In Digital OOH By Rajiv Raghunath - March 31, 2021

The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.

‘Redeveloped stations will function as City Centre Rail Malls’

In Viewpoints By Rajiv Raghunath - March 26, 2021

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.

Does size really matter in OOH?

In OOH News By - March 25, 2021

Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.

Skyrams executes SBI Home Loans campaign in Coimbatore

In Campaigns By M4G Bureau - March 24, 2021

The campaign was unfurled on bqs media at prominent locations on the city.

DMRC invites bids for station co-branding, other ad rights

In OOH News By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

‘Advertising when made accessible to SMEs will definitely bring revenues’

In Gallery By - March 22, 2021

Srikanth Ramachandran, Group CEO, Moving Walls talks about the unique positioning of VideOOH.Deals platform

Noida Metro issues two advertising tenders

In OOH News By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation