‘R..Rajkumar’: The new OOH hero

The promotional campaigns for the film’R..Rajkumar’ by Eros International have been executed by Bright outdoor and Global Advertising at various locations in Mumbai. The campaign was up from November 28 till December 7, 2013. At some locations in the city, such as Juhu and Andheri Chitrakut area, 3D cutout innovations have been done highlighting the movie’s lead actors Sonakshi Sinha and Shahid Kapoor in backlit vibrant colours.  The overall budget of the outdoor campaign was around Rs 40 lakhs.
 
Commenting on the campaign Yogesh Lakhani, CMD, Bright Outdoor Pvt Ltd says, “To create mass appeal and to build a strong impact for the movie’R..Rajkumar,’ we have used many sites in and around the city.  We are overwhelmed to be associated with Eros International and help them in promoting their films and hope that the movie is a terrific success at the box-office.

Adding to this Sanjeev Gupta, MD, Global Advertising says, “We are delighted to be associated with the team of R..Rajkumar. We have dedicated the best of our services for the promotion of this movie across Mumbai. No one can escape our hoardings. Our team at Global has expertise in media-planning and research. This helps our client achieve the desired results.