'Consistent conversation is the differentiator'

In Viewpoints By M4G Bureau - February 05, 2014

Gaurav Suri, Head - Marketing, UTI, on what really creates the edge in the context of OOH advertising.

'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

Inorbit Mall celebrates 10th anniversary in style

In OOH News By VJ Media Bureau - February 03, 2014

The mall connects with emotional quotient via 360 Degree advertising platform.

Lifestyle goes big on OOH in Kolkata

In OOH News By Nabamita Chatterjee - January 27, 2014

THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.

'We want to become a lab for brands'

In Viewpoints By M4G Bureau - January 27, 2014

The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.

'Put up the sites on time'

In Viewpoints By M4G Bureau - January 21, 2014

Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.

Rahul Mathew joins DDB Mudra

In OOH News By VJ Media Bureau - January 07, 2014

With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.

ITC's tobacco control quick fix goes big on OOH

In OOH News By Nabamita Chatterjee - December 30, 2013

The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.