Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

In OOH News By Sakshi Sanghavi - March 27, 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22

UK OOH icons power down for Earth Hour

In Digital OOH By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.

Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Aurangabad-based Media House Group bags rights for advertising on 100 city buses

In OOH News By Sakshi Sanghavi - March 19, 2024

The rights have been secured for a 5-year period

‘Data-driven strategies are defining how OOH is planned, executed & evaluated’

In OOH News By Rajiv Raghunath - March 18, 2024

Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

Rallying around women’s health & wellness

In Campaigns By M4G Bureau - March 12, 2024

Rainbow Children's Hospitals & BirthRight, Marathahalli, Bengaluru conducts a roadshow aimed at raising awareness about women's health and well-being.

All about car insurance

In Campaigns By Amrit Mishra - March 04, 2024

ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.

Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer

In OOH News By M4G Bureau - March 01, 2024

Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry