Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer

In a significant move aimed at bolstering its creative capabilities, Laqshya Group has announced the appointment of Rayomand J. Patell as its Group Chief Creative Officer.

Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry. His career highlights include significant stints at SSC&B Lintas, where he was part of the team that brought home India’s first Cannes Gold Lion, Contract Advertising, and Havas. Following these achievements, Rayomand ventured into the technology space with Idealake, aiming to blend his creative prowess with the digital world.

His ambition to establish a homegrown powerhouse akin to Accenture Song or R/GA finds a promising avenue at Laqshya Group, which prides itself on its scale and forward-thinking approach, both within India and on the international stage.

Alok Jalan, Chairman of Laqshya Group, expressed his enthusiasm about the new appointment, stating, "With Rayomand on board, we are poised to create work that stands out for its depth, differentiation, and effectiveness across various media."

In his new role, Rayomand will collaborate closely with Manas Mohan, CEO at DigitaLabs, spearheading the Group’s creative offerings. This partnership aims to leverage Rayomand’s expertise in marrying creativity with brand insights, particularly in the digital arena, to carve unique positions for brands in the market.

DigitaLabs, under the Laqshya Group umbrella, has been on an upward trajectory, securing a series of new clients across sectors such as hospitality, architectural products, industrial adhesives, education, government, and media. Manas Mohan echoed the sentiment of leveraging Rayomand’s expertise, noting, “Clients scrutinize the creative multiplier for campaigns across media intensely. Rayo’s blend of creativity and digital insight will empower us to establish distinctive brands in the competitive marketplace.”

Rayomand’s appointment marks a significant milestone for Laqshya Group as it continues to expand its creative horizons and reinforce its commitment to delivering unparalleled media and creative solutions. His vision and leadership are expected to steer the Group towards new heights of creative excellence and innovation.