Results For "RED"
731 News Found
DSP BlackRock invests in OOH
In Campaigns By Bhawana Anand - March 13, 2013
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
Experiential Marketing- a new ingredient in OOH
In OOH News By Bhawana Anand - March 04, 2013
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Red FM rolls out Hindi Superhits 24 X 7 campaign
In Campaigns By Nameeta Renchi - January 30, 2013
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered in a very topical, quirky and 'Bajaate Raho' signature style.
'The only guideline is that there are no guidelines!'
In Viewpoints By M4G Bureau - January 17, 2013
OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.
Woodland walks the green path
In Campaigns By Bhawana Anand - December 20, 2012
The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.
Blackberrys' sharp OOH campaign
In Campaigns By Bhawana Anand - December 13, 2012
Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of already diverted audience.
