Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

In OOH News By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

In OOH News By Sakshi Sanghavi - April 29, 2024

The platform is powered by Location Media Xchange(LMX) of Moving Walls Group

Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising

In OOH News By Sakshi Sanghavi - April 22, 2024

Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

In Viewpoints By M4G Bureau - April 18, 2024

Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.

Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

Havells India Sr. GM – Marcom Siddharth Anand Jha joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - April 15, 2024

“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager – Marcom, Havells India

McDonald's Netherlands and TBWA use aroma to tingle taste buds

In Campaigns By Sakshi Sanghavi - April 10, 2024

Plain red and yellow billboards were installed with smell of fries emitting from them

Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

In OOH News By Sakshi Sanghavi - March 27, 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22