FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

FC Media, the largest Out-of-Home (OOH) media operator in Morocco has announced the launch of the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes.

The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. The platform is set to make FC Media's inventory accessible to local advertisers.

OOH media is now present in just about every venue in various formats. It is probably the widest-reaching advertising channel in Morocco. However, the scale of access has been limited as manual processes and fixed campaign periods made it difficult for smaller businesses to run campaigns on.

Now that self-serve bookings are possible, businesses can directly book campaigns, upload their creatives, and access real-time reporting to understand the campaign’s performance.

FC Media's partnership with LMX began in 2023 as the media company streamlined inventory management and measurement across all their formats.

Commenting on the launch, Saad Bencharef, Director of Data and Digital Transformation at FC Media, expressed, "We are thrilled to introduce this automated booking platform, marking a significant milestone in our journey to modernise our sales processes. Beyond mere convenience, this platform embodies our vision to democratise access to our media. It's not just about transactions; it's about enabling every business to forge meaningful connections with their target audience.”

Srikanth Ramachandran, Founder and Group CEO at Moving Walls, stated, "The launch of this automated booking platform reflects FC Media’s commitment to digital transformation. The only way OOH media will grow its share of the advertising spending pie is by attracting new advertisers. This self-serve advertising platform reduces the time spent on manual booking processes giving FC Media room to focus their resources on reaching new advertisers."

The platform's introduction indicates a significant shift in the OOH advertising stratosphere as it empowers FC Media to create a '24/7' e-commerce-style platform for their media. This innovative approach enhances FC Media's ability to cater to a diverse clientele and foster growth opportunities by attracting new advertisers both in Morocco and abroad.