Political parties to focus on OOH media for Bihar Assembly election

In OOH News By Bhawana Anand - September 16, 2020

The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown

It is a good time to invest in new OOH media, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Housing scheme central to BJP OOH campaign ahead of Delhi polls

In OOH News By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)

AAP launching campaign ahead of Delhi polls

In OOH News By Bhawana Anand - December 23, 2019

The AAP campaign is expected to have a visible OOH presence in the capital city

JCDecaux launches “Filtreo”- a new-generation bus shelter

In OOH News By M4G Bureau - November 26, 2019

The first model in a range of new-generation bus shelters contribute to the reduction of urban pollution

BBMP Signage Policy 2018 approved for shop & other signages

In OOH News By Bhawana Anand - September 17, 2019

Approved by the State Government, the policy will be implemented in next 90 days & State Rules 2019 to be announced shortly

The People’s Moon to rise on Piccadilly Lights

In Digital OOH By M4G Bureau - July 19, 2019

The historic Apollo 11 mission will be showcased with a visual spectacle, combining user generated visuals provided by the public and a historical film sequence created by The People’s Moon