When DOOH was the go-to media for TV channels

In Campaigns By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

‘Take a pillion rider to vote’, urged Honda

In Campaigns By M4G Bureau - May 25, 2019

From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths

Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala

In OOH News By Ria Banerjee - May 24, 2019

Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

Times Now to go live on DOOH with election results

In OOH News By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai

Jeep Compass helps voters reach remote polling booths

In Campaigns By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

Congress engages Posterscope India to handle its outdoor publicity ahead of Lok Sabha polls

In OOH News By Bhawana Anand - March 25, 2019

The campaign will be rolled out shortly

BJP outdoor publicity campaign ahead of polls somewhat delayed

In OOH News By Bhawana Anand - March 19, 2019

The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign

What the Indian OOH industry has to say on key issues

In OOH News By M4G Bureau - December 31, 2018

A recap of ‘Have Your Say!’ poll outcomes on a few key issues