'Rate brands to solve credit issues'

In Viewpoints By M4G Bureau - July 17, 2013

Amol Dhillon - Vice President Strategy & Planning - Woodland, shares with us his thoughts on the various issues affecting the out of home advertising industry including credit issues faced by media owners, monitoring this medium , budget allotment and more. Read on...

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

Gplus campaign grabs attention in Guwahati

In Campaigns By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

TABcab accelerates growth for transit media

In OOH News By VJ Media Bureau - May 25, 2013

The radio taxi service in Mumbai plans for 10-12 campaigns per month along with a license to operate 4000 cabs for FY13 which is tendered by MMRTA.

Vikas Nowal to sign off from DDB MudraMax

In OOH News By VJ Media Bureau - May 07, 2013

After 3 years with the outdoor specialist agency, Vikas now plans to start his own venture, which will disclosed in the next 10 days.

Blue Star engages out-of-home to beat the heat!

In OOH News By VJ Media Bureau - April 13, 2013

Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.

Uniads Limited executes bus shelter innovation for KFC

In OOH News By VJ Media Bureau - April 06, 2013

The agency planned a simple yet relevant campaign to grab the attention of the right target audience.

Dollar's strong bond with OOH

In Viewpoints By M4G Bureau - March 25, 2013

The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.

Uninor goes innovative with"Jodi Zabardast”

In OOH News By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

Ovez Khan joins Glo as Group Vice President

In OOH News By VJ Media Bureau - March 04, 2013

Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service space.