Vodafone's Zumi's steal the show in Indore

In OOH News By VJ Media Bureau - February 04, 2014

Animated and lit up hoardings featuring the brand's popular Zumi's promote the brand's internet plan in the city.

'We just need a tipping point to be creative'

In Viewpoints By M4G Bureau - February 04, 2014

In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.

'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

'Put up the sites on time'

In Viewpoints By M4G Bureau - January 21, 2014

Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…

'Standard formats must be supported by innovations'

In Viewpoints By M4G Bureau - January 17, 2014

Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.

'Integrated OOH plan is critical'

In Viewpoints By M4G Bureau - January 15, 2014

Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.

HDFC Life taps parents with celebratory activation

In OOH News By VJ Media Bureau - January 07, 2014

The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.

Woodland on the OOH turf

In Viewpoints By M4G Bureau - January 04, 2014

Being an outdoor category brand, Woodland believes that the OOH medium has a lot of significance in their media plan. Harkirat Singh, MD, Woodland in a chat with Outdoor Asia, talks about the brand's beliefs, challenges and future plans with regard to the OOH medium.