Results For "Plan"
648 News Found
IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH
In OOH News By Sakshi Sanghavi - April 20, 2024
He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends
Anchal Kumar Dhawan, VP-National Head, Times One a Division of Times OOH, to address Gujarat Talks OOH on April 23
In OOH News By Sakshi Sanghavi - April 18, 2024
Anchal Kumar Dhawan, will be participating in a panel discussion on the theme ‘Planning & Buying: Is Gujarat poised for higher OOH spends by national brands?’
Dinesh Panjabi, Regional Director - West, Rapport Advertising to join Gujarat Talks OOH panel on planning & buying
In OOH News By Sakshi Sanghavi - April 18, 2024
The conference will take place in Ahmedabad at Courtyard by Marriott (Satellite Road)
75Media launches bespoke software Ask BOB for OOH campaign planning
In OOH Solutions By M4G Bureau - April 17, 2024
The proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore
In OOH News By M4G Bureau - April 05, 2024
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
‘Translate OOH measurability, planning, and strategy into tangible outcomes’
In Viewpoints By M4G Bureau - March 01, 2024
Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
‘Fighter’ ascends to new heights with ground-breaking marketing campaign
In Campaigns By M4G Bureau - January 31, 2024
The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.