Uninor goes innovative with"Jodi Zabardastâ€
By Nabamita Chatterjee - March 19, 2013
Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.
Recently Uninor reached out to its target audience with "Jodi Zabardastâ€ offer through yet another innovative way in the city of Patna. Two of the prime billboards located in the heart of the city were selected to execute the novelty. With more than 25,000 footfalls on a daily basis, the LED clad innovation created a demonstrating effect depicting Jodi Zabardast most appropriately. Abdul Ejaj Azhar Jameel-Circle Business Head of Uninor Bihar & Jharkhand, shares, "It is seen that people are often spending less time at home, and as a result are less exposed to the traditional media of TV, radio, newspapers and magazines. Innovation in OOH advertising is ideal for generating instant awareness and elevating the perception and credibility of a brand.â€
Adding to this, Surojit Sen, A.V.P - East India, Storyboard Brandcom said, "It was a big challenge for us to announce the hottest talk plan of Uninor with a louder noise in the telecom market. We had to highlight the scheme "JoDi zabardastâ€ offer and hence came up with this flashy LED innovation to catch more eyeballs.
Thus with this unique brand campaigning the'Jodi Zabardast' has been successful among more customers willing to try and experience this offer.