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Home » OOH News » Blue Star engages out-of-home to beat the heat!

Blue Star engages out-of-home to beat the heat!

By VJ Media Bureau - April 13, 2013

Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.

With the raising mercury this summer, Blue Star, one of India's largest air-conditioning and commercial refrigeration company has indulged in aggressive outdoor advertising campaign to increase their sales. 

MOMS Outdoor Media Solutions has carried out the brand campaign of Blue Star in the East, South zone and in cities like Gujarat and Mumbai. Selecting the right media and using multiple formats has been the most important advantage for the brand as it has helped to hit the specific TG while they are on the move. 

The different OOH formats used for this particular campaign are billboards, bus shelters, pillar branding, bridge panels, traffic stand, police assistant booth, landmark signage's, hi-tech shelters, centre medians, ground level kiosk, wall graphic, mobile van and transit media. About 500 + sites have been taken for one month for Blue Star's outdoor campaign which includes the premium locations of the areas covered. The ongoing campaign with large formats and an impressive creative to'cool' the bosses has surely grabbed numerous eyeballs in this hot season.
Tags : Blue Star MOMS
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