By The People: What catches the eye in the outdoor

In OOH News By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

Microsoft Lumia 730 grabs attention through OOH

In Campaigns By Bhawana Anand - December 23, 2014

Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

IPA spreads public awareness on Antibiotic resistance through outdoor

In OOH News By Nabamita Chatterjee - December 15, 2014

Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major arterial routes of Kolkata and South as well as North 24 Parganas.

By The People: What Catches The Eye In The Outdoor

In OOH News By VJ Media Bureau - November 14, 2014

The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.

Srishti Communications plans to double battery carts at railway stations

In OOH News By Rajiv Raghunath - August 13, 2014

These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:

Vodafone regales pilgrims during Rath Yatra in Puri

In OOH News By Nabamita Chatterjee - July 15, 2014

The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra

DOOH connects with people on the move: Rajan Mehta

In OOH News By VJ Media Bureau - July 05, 2014

The technical knowledge about DOOH and its consciousness among the media players will help the industry grow