Step up collaborations to drive innovations: Charulata Ravi Kumar

In OOH News By VJ Media Bureau - July 04, 2014

The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country

Halonix lights up people's lives with novel OOH initiative

In OOH News By Bhawana Anand - May 30, 2014

The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by

psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai

In OOH News By Nabamita Chatterjee - May 27, 2014

The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues

TOI drives home farmer suicide issue

In Gallery By - April 26, 2014

OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.

TOI drives home farmer suicide issue

In OOH News By Nabamita Chatterjee - April 26, 2014

Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was meant to drive this fact in an impactful manner and urged people to visit the website savethefarmersfamily.com to make donations that would help stop more untimely deaths.

Lotus Greens on voting drive

In OOH News By VJ Media Bureau - April 11, 2014

The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.

Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'

In Campaigns By Nabamita Chatterjee - April 07, 2014

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

Carat Fresh launches Rural Agency

In OOH News By Nabamita Chatterjee - December 17, 2013

Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.

Billboard Talking - Phase II launched in Mumbai

In OOH News By VJ Media Bureau - December 11, 2013

The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.