OOH Advertising up 7.7% in Q2 2019

In Research By M4G Bureau - August 23, 2019

According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007

‘Data and tech oriented OOH advertising growing in Asia’

In OOH News By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

oOh! drives Trade Me real time DOOH advertising

In Gallery By M4G Bureau - July 16, 2019

Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences

Goa’s hoarding owners still facing uncertainties

In OOH News By Pray Jani - July 15, 2019

A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new policy

‘Digital is beautiful and with so many possibilities’

In Viewpoints By Rajiv Raghunath - July 04, 2019

Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

‘New technologies, research will augment OOH’

In Viewpoints By Bhawana Anand - January 11, 2019

Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

‘OOH enhances the visual appeal of the city landscape’

In Viewpoints By Shradha Mishra - November 27, 2018

Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising