Results For "OOH-advertising"
185 News Found
Activation versus OOH: It's all about synergy
In Viewpoints By M4G Bureau - December 13, 2013
Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.
Activation versus OOH: The multiplier effect
In Viewpoints By M4G Bureau - December 12, 2013
Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.
Metro Musings: Whither OOH?
In OOH News By Bhawana Anand - October 22, 2013
It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.
2013 OBIE Awards
In Digital OOH By VJ Media Bureau - August 05, 2013
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.
OAC 2013: Young Outdoorians get cracking at OAC 2013
In OOH News By VJ Media Bureau - July 09, 2013
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.
OAC 2013: Activation will have its own role to play
In OOH News By VJ Media Bureau - July 06, 2013
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
OAC 2013: Young Outdoorians get cracking at OAC 2013
In OOH News By VJ Media Bureau - July 06, 2013
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.
OOH culture at the malls of Kolkata
In OOH News By Nabamita Chatterjee - March 25, 2013
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'
Dollar's strong bond with OOH
In Viewpoints By M4G Bureau - March 25, 2013
The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.
'The only guideline is that there are no guidelines!'
In Viewpoints By M4G Bureau - January 17, 2013
OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.