How local restaurants can harness the power of OOH to bring in more customers

In Research By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

In Digital OOH By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.

COMMB launches OOH-GPT Beta, harnessing the power of AI

In OOH News By M4G Bureau - August 29, 2023

“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,” says Amanda Dorenberg, President of COMMB

PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi

In Digital OOH By M4G Bureau - August 21, 2023

The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall

Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

‘Roadside DOOH is on a revolutionary journey’

In Digital OOH By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.

MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki

In OOH News By M4G Bureau - June 09, 2023

The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

What keeps Mumbai OOH ticking

In OOH News By M4G Bureau - May 15, 2023

A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.