OAA 2024 contest opens today, EY once again Tabulation Partner

The much anticipated OOH Advertising Awards (OAA) 2024, formerly known as Outdoor Advertising Awards, is now open to entries. The contest has 7 categories: 1) Brand Categories 2) Media Plan of the Year 3) Special Categories 4) Best Ooh Integration With Radio/Digital/Social Media Marketing 5) International 6) Public & Social Services, and 7) Best Media Format Innovation.

OAA 2024 will have EY as the Tabulation Partner. EY has been associated with the annual OAA for several years, and through its stringent processes has ensured that the contest meets the highest standards of transparency, objectivity and merit.

OAA 2024 has in all 27 sub-categories. As earlier reported by Media4Growth, a few new categories and sub-categories have been added to the contest:

1)    Best Use of Transit Media

2)    Best Use of Mall & Cineplex Media

3)    Brand Activation at Retail Store

4)    Best OOH Integration with Radio/Digital/Social Media Marketing

5)    International – Traditional Format

6)    International – DOOH

The OAA 2024 contest will be open for entry submission online from April 1, 2024. All entries are to be submitted not later than May 15, 2024. The parameters for judging each award category is specifically defined in the entry submission section of the awards website.

An eminent Jury panel will be judging the entries. Santosh Padhi, popularly known as Paddy, is Chairing the Jury of OAA 2024, and Azazul Haque, CCO, Media.Monks is the Co-Chair.

Sharing his thoughts on OAA 2024, Vasant Jante, Founder & CEO, Media4Growth says: “Celebration of excellence is the hallmark of a vibrant, competitive, forward-looking industry. Down the years, OOH Advertising Awards (OAA), formerly known as Outdoor Advertising Awards, has consistently created a healthy contest among Indian OOH specialist agencies, creative agencies, media owners, technology companies, among others to win the OAA metals in diverse categories. These are indeed among the most coveted awards, and to preserve its importance for the industry, we have maintained stringent criteria for the entries, and a robust judging process complemented by strict audit of the processes by EY. Today, as Indian OOH expands into multiple areas, we have felt the need to also introduce new award categories that reflect the new business realities. OAA 2024 will deliver a memorable experience to all contestants in the fray.”

The entries will be adjudicated by separate Juries comprising eminent brand marketers and creative heads who have deep knowledge of OOH advertising. The judging will be conducted in two stages – the first, online, and the second, through in-person Jury meets in different cities.

The OAA 2024 metals will be given away at a special awards function that will be organised on July 27, 2024 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, which is also the venue for the OOH Advertising Convention (OAC) 2024.