Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

NDA government spent INR 101.01 crore on OOH advertising in 2019-2020

In OOH News By M4G Bureau - November 03, 2020

Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

In OOH News By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

‘Creating immersive, engaging, memorable OOH experiences’

In Gallery By - July 13, 2020

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

Pratibha Advertising implements Edge1 OOH Software

In OOH News By M4G Bureau - April 27, 2020

Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business

“OOH needs to design bespoke strategies for clients”

In Viewpoints By Bhawana Anand - April 21, 2020

Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts