‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

QR codes add more miles to static OOH

In Digital OOH By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

Moving Walls’ LMX partners Australian online ad platform CAASie

In Digital OOH By Rajiv Raghunath - April 28, 2021

LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

‘OOH is where we can exercise most creativity’

In OOH News By - April 21, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

India’s macro economic indicators show uptick for OOH

In OOH News By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

JCDecaux UK wins Manchester City Council DOOH advertising contract

In Digital OOH By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19