Pratibha Advertising implements Edge1 OOH Software
By M4G Bureau - April 27, 2020
Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business
Edge1, the leading out-of-home (OOH) software for media owners announced the implementation of Edge1 software in Pratibha Advertising, Bihar’s leading outdoor advertising company. With this implementation, Pratibha is able to manage all its outdoor media inventory, leads, campaigns, operations, and finance on one unified platform.
Pratibha has implemented the Edge1 web-based media owner platform to enable campaign automation and transparent proof-of-performance (POP) delivery across their network to their clients.
Edge1’s strength in managing static OOH networks made it a natural fit for Pratibha, which dealt with static media exclusively for years. The Edge1 sales tool also allows Pratibha quickly respond to queries and send media plans.
Upinder Singh, Project Director of Edge1 Software, says “I can’t be more than happy, to start the implementation in Pratibha. With Pratibha on board with us, now Edge1 is implemented in almost all states of India, with top media owners companies working with us. We’ve again geared all teams to make it yet another successful implementation. And now, when Edge1 supports digital out-of-home as well as static, Pratibha is in a good position to expand its business down a new avenue.”