‘Collaborating with Govt key to our future success’

In Viewpoints By Rajiv Raghunath - September 12, 2018

Charmaine Moldrich, CEO, Outdoor Media Association (OMA), Australia, talks about DOOH growth, the next steps for MOVE and the industry’s involvement in smart city development

Patna MC set to root out rooftop sites

In OOH News By Bhawana Anand - September 11, 2018

The Patna Municipal Corporation took cognizance of the overwhelming number of unauthorised media units that were in business in the city, which were eating into the business of legal media

TDI International bags Ahmedabad & Goa airports in fresh bids

In OOH News By Bhawana Anand - September 10, 2018

The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports

Times OOH strengthens airport media portfolio with Mauritius airport media acquisition

In OOH News By Bhawana Anand - September 07, 2018

Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite

Karnataka HC restrains BBMP from enforcing blanket ban on outdoor media

In OOH News By M4G Bureau - September 07, 2018

The petitioners had questioned the August 6 resolution passed by the BBMP imposing a one-year ban on outdoor advertisement as well as the August 27 order passed by the jurisdictional officers rejecting their claim that hoardings put up by them were legal

Madison’s Platinum Media wins Ganesh Grains Media AOR

In OOH News By M4G Bureau - September 07, 2018

The account will be handled from the Agency’s Kolkata office; Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India

Havas Media bags integrated media duties of OYO

In OOH News By M4G Bureau - September 06, 2018

The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour

Times OOH bags Indore Airport media rights

In OOH News By M4G Bureau - September 05, 2018

The company will design, develop, operate and market the airport advertising media for a period of 10 years

Madison Media wins Bajaj Electricals media mandate

In OOH News By M4G Bureau - September 05, 2018

The account size is estimated to be Rs 100 crore per annum across all media

Steep fee on mall facade in South Delhi rattles media owners

In OOH News By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi