Platinum Media, a unit of Madison World, has been appointed as the Agency-on-Record for Ganesh Grains based in Kolkata. The account was won in a multi-agency pitch. The account will be handled from the agency’s Kolkata office. Manish Mimani, MD and Group CEO, Ganesh Grains, said, “Ganesh Grains made its modest start 80 years back, since then it has been a journey that has enriched us at every step as we grew from strength to strength. Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India. The company makes various products like whole wheat atta, flour, semolina, gram flour, wheat dalia and various other packaged staples. At this juncture we are pleased to announce ‘Madison’ as our communication agency. We intend to leverage Madison experience to scale new heights”.

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “We are delighted to have won this account. Our Kolkata office under the dynamic leadership of Ms. Antara Chatterjee is growing rapidly. I am confident that our very able office in Kolkata supported by central team in Mumbai will add a lot of value to Ganesh Grains. We are looking forward to a long and mutually beneficial partnership.”