Times OOH strengthens airport media portfolio with Mauritius airport media acquisition
By Bhawana Anand - September 07, 2018
Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite
After acquiring airports media rights in India, Times OOH has set foot into the turquoise shores of Mauritius, by acquiring the sole media rights at Sir Seewoosagur Ramgoolam International Airport, (SSRIA), making it the only Indian outdoor advertising company to do so.
Having bagged a solid 10-year contract, a healthy mix of about 140 sites has been planned which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite. Additionally, there are sponsorship opportunities available. With expertise in DOOH, which seems to be the buzz word in the industry these days, Mauritius airport will keep up with changing industry trends.
“Mauritius Airport boasts of about 3.8 million annual footfalls out of which, interestingly, 95% are international passengers, making this acquisition of tremendous strategic importance”, Sharath Chandra, President at Times OOH, opined.