Havas Media bags integrated media duties of OYO
By M4G Bureau - September 06, 2018
The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour
Havas Media, India has bagged the integrated media duties of OYO, South Asia’s largest hotel chain with presence across India, China, Malaysia and Nepal. The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, Managing Partner - North and East India.
OYO’s expertise in managing chain of hotels backed by technological innovations and its unique business model makes it possible for it to offer high quality standardised experiences at unmatchable scale. Over the last five years, OYO has built distribution, operational and transformational, construction capabilities and its diverse portfolio includes OYO Rooms in the budget category with OYO Townhouse, OYO Home, SilverKey in the mid-market category and Palette Resorts in the leisure category.
Commenting on the partnership, Burhanuddin Pithawala, VP - Conversions, OYO said, “We want our customers to have a hassle-free, technology-driven travel experience with quality living space at affordable pricing. Price point and quality are the two strong differentiators of OYO. With the launch of the brand and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour. We are confident that Havas Media with its integrated media approach and market expertise will take the brand to newer heights.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO - Havas Group, North India said, “According to a research conducted by Havas Group, travel & hospitality ranks No. 1 as the most meaningful category globally while in India it stands at No. 10. OYO with its unique business model is using technology and talent to fix this socio-economic problem. It is among the few start-ups creating a global brand from India. We are very excited to be partnering with yet another innovative and entrepreneurial brand.”
“OYO is a pioneer brand in the hospitality space which thrives on technology & innovation. We proposed a unique city level micromarketing approach leveraging advanced analytical techniques. Going forward, Havas’ Meaningful Brands framework, will be key in mapping the brand chart for OYO. According to the research, brands that are meaningful enjoy 60% higher chance of purchase in the hospitality and travel industry. We look forward to a long and mutually-fulfilling partnership with OYO.” added Mohit Joshi, Managing Director, Havas Media Group, India.