Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

IOAA’s OOH Pinnacle Awards set to debut, to laud media owners’ contribution

In OOH News By M4G Bureau - July 24, 2024

The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will debut on Day 1 of the OOH Advertising Convention (OAC) 2024 to be held on July 26 and 27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

A content-first-creative ideology as we think through The Mancunianz Way

In OOH Solutions By Sakshi Sanghavi - July 22, 2024

Ashonal Pereira, Founder and CEO of Mancunianz highlighted his journey as a startup in the OOH & creative advertising industry, in a conversation with Media4Growth

DOOH Academy launches Billboard Operators Guide to Digital & Programmatic certification Course

In OOH News By M4G Bureau - July 19, 2024

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH

Dan Durling, MD, Alight Media to speak on Retail DOOH business trends & opportunities at OAC 2024

In OOH News By M4G Bureau - July 19, 2024

With over 25 years’ experience in the media, digital, eCommerce and technology industry, Dan has a passion for continuous self-improvement, culture, stakeholder management, business transformation, team development and delivering results through service and creativity.

‘Advertisers and brands are poised to leverage AI, automation and programmatic technologies’

In Viewpoints By - July 18, 2024

Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand visibility but also redefine how brands interact with consumers in real-world environments

Nabendu Bhattacharyya, Founder & CEO, ideacafe to moderate brand panel discussion at OAC 2024

In OOH News By M4G Bureau - July 18, 2024

Nabendu will be chairing the discussion on ‘Is DOOH ticking all the boxes for brands?’, with panel speakers - Rahul Tandon, Business Head (Commercial & Industrial), BPCL; Ashwath Swaminathan, CMO, Swiggy; Ashish Morone, SVP & Head- Brand Marketing communications, HDFC Bank; Pramod Patil, VP & Head - Media, Kotak Mahindra Group

Edge1 inks partnership with LA-based Alchemy Media

In OOH News By M4G Bureau - July 17, 2024

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets.

Bharat Media & Entertainment Group appoints Ranadeb Paul as South Head - OOH

In OOH News By M4G Bureau - July 17, 2024

Prior to joining BMEG, Ranadeb held pivotal roles at Mantis Technologies, Kinetic Advertising India, and Mindscapes Maestros Events & Sports Management