Creative Concepts

‘Charan Vandana’ by Combiflam MS Cream at Lalbaugcha Raja

A first-of-its-kind initiative offering relaxation zone to devotees during Ganesh Chaturthi celebrations

Published

September 1, 2025

During Ganesh Chaturthi, Combiflam MS Cream enhanced the spiritual experience for thousands of devotees at the famous Lalbaugcha Raja by introducing a unique relaxation zone called ‘Combiflam MS Cream Charan Vandana’.

Understanding devotees waiting in long winding queues for Bappa’s blessings, the brand set up a relaxation zone with complimentary leg massage chairs. This space helped rejuvenate tired legs, aiding comfort and refresh devotees before they proceed with their darshan.

This wellness initiative highlights Combiflam MS cream’s dedication to being a reliable partner in muscle pain relief. The brand’s initiative was to ensure that nothing, not even discomfort or muscle soreness, hindered devotees from enjoying their celebrations.

Combiflam MS Cream – a deep penetrating pain relief external cream (formulated with methyl salicylate, menthol, and camphor to provide a warming and cooling sensation), is the latest launch in the family of Combiflam variants from Sanofi Consumer Healthcare India Limited. All other variants under Combiflam are prescription-based medicines.

Commenting on the initiative, the Nupur Gurbaxani, Director Marketing, Sanofi Consumer Healthcare India Limited, said, “Darshan at Lalbaugcha Raja resonates with Mumbai’s identity during Ganesh Chaturthi. We believe pain is often an inevitable part of life, including when we want to do rewarding things like seeking Bappa’s blessings. Our unique initiative merges science and care to craft an unforgettable experience for devotees, showcasing our commitment to enhancing daily well-being and simplifying self-care. Through ‘Combiflam MS Cream Charan Vandana’, we aimed to provide devotees a comforting moment, enabling them to embrace Bappa’s blessings fully.”

The Combiflam MS Cream Charan Vandana initiative will be running at Lalbaugcha Raja in Mumbai between 27th Aug to 5th Sept 2025. It can be experienced when one walks through the general line on their way to the Darshan.

It can be experienced when one walks through the navas/mannat line or charansparsh line on their way to the Darshan.

The activity has been curated and executed by Premier Advertising who hold exclusive media rights at Lalbaugcha Raja every year since 2022.