Madison Media has been appointed as the Agency-on-Record for Bajaj Electricals. Post discussions with multiple agencies, Madison Media won this account and will handle the duties across media. The account size is estimated to be Rs 100 crore per annum across all media.

Bajaj Electricals Limited, a trusted Indian company is a part of the Bajaj Group. A globally renowned company, Bajaj Electricals is present across Consumer Products (Appliances, Fans and lighting), Luminaires, EPC (Illumination, Transmission Towers and Power Distribution) and Exports divisions. Bajaj Electricals has 20 branch offices spread in different parts of India besides being supported by a chain of Dealers and Distributors across the country and around 100 exclusive showrooms called ‘Bajaj World’.

On this partnership, Hemal Vadera, Head - Advertising, Digital & Branding, Bajaj Electricals commented, “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “We are very proud and excited to have won the Bajaj Electrical Account and look forward to using Media with impact to grow the brand and category”.