OAA
Dairy Day drives brand visibility through auto-rickshaw activation in Hyderabad
The campaign was executed by Signpost India, with Sakshi Advertising as the production partner.
Dairy Day Ice Cream has taken to the streets of Hyderabad with a vibrant transit advertising campaign, transforming a fleet of auto-rickshaws into moving brand ambassadors. Executed by Signpost India, with Sakshi Advertising as the production partner, the activation leverages one of the city’s most ubiquitous modes of transport to deliver high-frequency brand visibility and hyperlocal engagement.
The fully wrapped red auto-rickshaws feature Dairy Day’s signature branding, product visuals and promotional messaging, turning everyday commutes into a dynamic advertising experience. The campaign has been strategically deployed across key locations in Hyderabad, ensuring the brand remains visible across busy markets, commercial hubs and residential neighbourhoods.
By opting for transit media, Dairy Day has embraced an OOH format that offers both mobility and reach. Unlike static advertising, branded auto-rickshaws move through multiple touchpoints during the day, creating repeated consumer impressions and enabling the brand to connect with audiences in their everyday environments.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Coca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
H&R Johnson’s Girish Ahuja joins OAC panel to explore how OOH can compete for higher budgets
Rajasthan Royals’ COO Alok Chitre to address OAC 2026
Carlsberg turns OOH into football pitches with ‘Goal Posters’ campaign
The Economist brings its iconic red back to OOH with a sharp new perspective
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
360 ONE unveils landmark brand installations at Mumbai’s Terminal 2
The installation has been executed by WPP Media
Britannia turns a billboard into a giant rusk for Toastea campaign
The campaign is executed by Coral Media
Trident welcomes Bharat Tex 2026 with immersive 3D BQS campaign in Delhi
The creative carries the message, "myTrident welcomes you to Bharat Tex 2026, July 14-17," while seamlessly integrating the brand's identity...
Meet Boston seals transatlantic friendship with Scottish Out of Home campaign
The seven day activation was planned through global OOH specialist billups and Allen & Gerritsen.
Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards
The campaign has been created in partnership with Mural Republic
FatTail and Vistar Media partner to integrate DOOH Booking in AdBook
This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook...
BackLite UK expands landmark series portfolio with Chiswick Towers addition
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month
Heineken translates soccer for America through contextual DOOH campaign
The campaign is created by LePub New York
Infonics Technologies installs four-sided LED display at Mizoram indoor sports stadium
The suspended four-sided LED display has been designed to deliver 360-degree visibility, enhancing the spectator experience while creating a new...
Department for Education UK launches ‘Do Something Big’ early years recruitment drive in Manchester
The campaign is created by Havas London and live across Ocean Outdoor's Loop Network with production handled by Prose on...
-
Company NewsINNOCEAN India launches AI STUDIO to drive the next phase of local marketing
-
OACITC’s Jaikishin Chhaproo joins OAC 2026 panel on the evolving role of modern marketers
-
OACRajasthan Royals’ COO Alok Chitre to address OAC 2026
-
CampaignsCoca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
