Nicco Park brings summer thrills to life with OOH campaign

Kolkata’s favourite amusement destination is taking the excitement beyond its park gates and into the city’s most prominent outdoor spaces. 

Nicco Park, one of Kolkata’s most iconic entertainment landmarks, launched a dynamic Outdoor campaign across the city to amplify its summer offering. The large-scale campaign spotlights the park’s newest thrill ride alongside its much-loved water park attractions. Designed to capitalise on peak summer travel and leisure demand, the initiative aims to drive widespread visibility, generate excitement among families and young audiences, and increase footfalls to the destination. 

With summer temperatures rising, Nicco Park’s communication is anchored in a simple yet compelling proposition a destination where thrills, water, entertainment, and unforgettable family moments come together. This idea has been brought to life through vibrant creatives and a strategically curated media plan across key transit corridors and high-footfall locations throughout Kolkata. 

Commenting on Nicco Park’s continued efforts to create memorable experiences for visitors, Rahul Mitra, Managing Director & CEO, Nicco Parks & Resorts Limited, said: “Summer is one of the most important periods for us. Nicco Park is not just an amusement destination; it is an integral part of Kolkata’s cultural and family entertainment landscape. Our objective was to remind audiences that Nicco Park continues to offer exciting experiences for every age group. With the launch of our new ride and the sustained popularity of our water park, we wanted a campaign that would create excitement across the city. Times One understood the brief perfectly and helped us deliver our message in a highly visible and engaging way.” 

To deliver this vision, Times One developed a comprehensive OOH strategy targeted at families, children, and young adults seeking memorable summer experiences. Backed by audience insights, mobility intelligence, and location analytics, the media plan prioritised high-impact formats and key catchment areas to maximise visibility, engagement, and brand recall. 

Speaking about the campaign, Rohit Chopra, COO, Times OOH, said: “For Nicco Park, our objective was to create an OOH campaign that matched the energy of the brand and brought its summer proposition to life at scale. By combining impactful formats with strategic visibility, we ensured that the campaign reached audiences at the right moments during their daily journeys.” 

Adding to this, Roshan Rawat, Marketing Head, Times One, said: “For destination-led brands, OOH plays a critical role in building recall and converting visibility into intent. With Nicco Park, the focus was to create a campaign that is not only seen but experienced – one that evokes summer holidays, weekend outings, family fun, and the joy of shared moments. The campaign has been strategically designed to remain present across consumers’ everyday journeys and inspire action.”