Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Popodax goes many a mile in Chennai

In Campaigns By M4G Bureau - September 26, 2018

The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia

Chennai media owners back GHMC move to remove illegal sites

In OOH News By M4G Bureau - September 25, 2018

The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape

Dentsu India bags strategic & creative mandate for Geojit Financial Services

In OOH News By M4G Bureau - September 24, 2018

The agency will provide innovative approach and creative solutions to drive impactful media presence across their TG

Zenith wins the domestic mandate of Welspun India

In OOH News By M4G Bureau - September 24, 2018

The mandate includes media investment and strategic partnership across media formats

UK’s Global acquires Primesight, Outdoor Plus from PE firms

In OOH News By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus

Concerns cited over SDMC market cluster media tender terms

In OOH News By Bhawana Anand - September 24, 2018

SDMC will look to favourably consider industry concerns

‘Continuous innovation a must for relevancy of common currency’

In Viewpoints By Rajiv Raghunath - September 22, 2018

Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics

Kerala HC orders local bodies to root out illegal media on a war-footing

In OOH News By M4G Bureau - September 21, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies