LA-based WOW Media launches digital billboards along busiest US freeway

In Digital OOH By Rajiv Raghunath - October 26, 2018

The two-sided structures are the largest digital signs in the LA region at 20’ x 60’

BBC News makes headlines in the outdoor

In Campaigns By M4G Bureau - October 26, 2018

The OOH campaign, handled by Headsail Media Services, was rolled out in South Asia and East Africa

Ocean, Proximo Spirits release dark spirit of The Kraken

In Digital OOH By Rajiv Raghunath - October 25, 2018

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter

Marvel Tea engages Madison as Media AOR to drive tea brand building

In OOH News By M4G Bureau - October 24, 2018

The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media

Hyundai Santro gears up for strong OOH presence

In OOH News By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

In Digital OOH By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns

SPH arm unveils Singapore’s largest sequential LED billboard

In Digital OOH By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

Is Kochi MC transforming city OOH landscape?

In OOH News By Bhawana Anand - October 22, 2018

The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns