Results For "Media-owners"
227 News Found
Outdoor Advertising Awards (OAA) 2022 Contest is now open
In OOH News By M4G Bureau - April 29, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
In Gallery By - April 13, 2022
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.
WOO to reveal new audience measurement guidelines at Toronto 2022
In OOH News By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
‘We think through & through as a media owner’
In Gallery By - March 21, 2022
Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.
Hivestack launches pDOOH ops in Malaysia
In Digital OOH By Rajiv Raghunath - January 18, 2022
Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media
‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’
In Gallery By - December 20, 2021
Mike Cooper, Global President & CRO, Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath
“OOH Expo will help media owners & suppliers find new partners”
In OOH Solutions By N Jayalakshmi - December 10, 2021
Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
In OOH News By Rajiv Raghunath - October 29, 2021
The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28
Broadsign, DOOHX launch pDOOH advertising certification programme
In OOH News By Rajiv Raghunath - October 07, 2021
Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners
Timely payments critical for OOH recovery
In OOH News By - August 30, 2021
Media owners weigh in on the need for streamlining and facilitating timely payments from buyers