Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Broadsign promotes Frank Vallenga to Vice President of SaaS Sales

In OOH News By M4G Bureau - March 03, 2023

Vallenga has been an integral member of the Broadsign team and a trusted advisor to media owners leveraging the Broadsign platform since joining the company as Sales Director in 2015.

Broadsign launches its next-gen OOH platform ahead of ISE 2023

In Digital OOH By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

In OOH News By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder

In Digital OOH By M4G Bureau - July 20, 2022

Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners

AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

Location Media Xchange introduces revenue management suite for OOH media owners

In Digital OOH By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

In OOH News By M4G Bureau - May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.