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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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CampaignsSubway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
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Brand Insights‘More organized & standardized OOH ecosystem across cities needed’
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DDX AsiaNewtech Video Systems to highlight value-added LED solutions at DDX Asia 2026
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CampaignsBlinkit turns India’s shopping data into year-end OOH humour