“OOH Expo will help media owners & suppliers find new partners”
By N Jayalakshmi - December 10, 2021
Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.
Industry leaders feel the time is ripe for a platform like the OOH Expo, says Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA. Sharing his views on why the Expo is important for the industry, he says, “There are many reasons why OOH Expo 2022 is important. For one, the connect that has been missing since early 2020 will get re-established with an event like this. Secondly, the Expo provides the opportunity to know the latest trends in the industry and stay ahead on the race. Also, a platform like this help industry stakeholders, including media owners and suppliers, gain new partners and discover the emerging technologies. Besides, seeing is believing and with an Expo like this, you get direct feedback and a chance to see live demo of relevant products and solutions.” He adds on a final note, “Also, it’s high time the industry stakeholders met at a common platform and what better place than the Expo for it!”