World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

‘Our Inventory Management System will redefine the way media owners sell and manage sites and campaigns’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

VIOOH launches new real-time platform alongside suite of premium features

In Digital OOH By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Broadsign promotes Frank Vallenga to Vice President of SaaS Sales

In OOH News By M4G Bureau - March 03, 2023

Vallenga has been an integral member of the Broadsign team and a trusted advisor to media owners leveraging the Broadsign platform since joining the company as Sales Director in 2015.

Broadsign launches its next-gen OOH platform ahead of ISE 2023

In Digital OOH By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”