Results For "Marketing"
575 News Found
Puma vests Havas Media with media buying and planning duties
In OOH News By M4G Bureau - October 30, 2018
This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing
The Social Street appoints Navin Fernandes to head Sports Marketing
In OOH News By M4G Bureau - October 17, 2018
Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities
‘OOH delivers high brand recall’
In Viewpoints By Bhawana Anand - October 08, 2018
Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut
Kumbh mela ideal for brand promotions
In OOH News By Bhawana Anand - September 26, 2018
Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives
‘OOH has adapted to changing consumer preferences’
In Viewpoints By Bhawana Anand - September 10, 2018
Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience
Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India
In OOH News By M4G Bureau - September 05, 2018
Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project
3 sips to book OYO Rooms
In Campaigns By Bhawana Anand - August 30, 2018
OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup
‘OOH gets us 70% of audience volume’
In Viewpoints By Bhawana Anand - August 04, 2018
Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
In OOH News By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank