‘OOH is an impact media’

In Viewpoints By Bhawana Anand - June 16, 2018

Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

In OOH News By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

Media 24X7 wins ad rights at Khajuraho & Kullu Airports

In OOH News By M4G Bureau - June 01, 2018

The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years

Fast Track Integrated Marketing services retains Guwahati airport media rights

In OOH News By M4G Bureau - May 29, 2018

The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities

Bisleri Fonzo fizzes up with #MMMbhiAAHbhi

In Campaigns By Ria Banerjee - May 25, 2018

Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer

BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

In OOH News By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

“OOH provides a canvas to bring out an idea”

In Viewpoints By Bhawana Anand - May 19, 2018

M3M India is a well recognised brand name in the Delhi NCR real estate industry that has gained its stature because of the quality of their projects and professional approach. Amber Paintal, Head Marketing, M3M India, believes that OOH helps a brand to capture the attention of the target audience that is always on the go

Prashant Peres elevated as Sr Director - Chocolate Equity & Innovations, AMEA, Mondelez International

In OOH News By M4G Bureau - May 18, 2018

Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India

‘More the spends on OOH, better the returns’

In Research By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA

Kumar Gaurav joins Edelweiss Tokio Life Insurance

In OOH News By Bhawana Anand - May 08, 2018

As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies