Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference

In OOH News By M4G Bureau - February 07, 2018

Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications

‘Digital OOH can definitely engage consumers’

In Viewpoints By Bhawana Anand - January 15, 2018

UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:

‘DOOH integral to media mix for movie promotions’

In Research By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Gallery By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

‘Innovations in OOH can break the clutter’

In Viewpoints By Ria Banerjee - December 27, 2017

Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Campaigns By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

Creative Designers bags ABP Brand Excellence Award in OOH category

In OOH News By M4G Bureau - December 04, 2017

The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market

Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’

In OOH News By Ria Banerjee - December 01, 2017

Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats