Results For "Marketing"
578 News Found
‘OOH gets us 70% of audience volume’
In Viewpoints By Bhawana Anand - August 04, 2018
Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
In OOH News By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Gayatri Ojha to participate in a panel discussion at OAC 2018
In OOH News By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018
In OOH News By M4G Bureau - July 17, 2018
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group
Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED
In Campaigns By M4G Bureau - July 09, 2018
The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
In Research By M4G Bureau - July 04, 2018
The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.
UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland
In Digital OOH By M4G Bureau - July 02, 2018
Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects
Lloyd Mathias to chair OAA 2018 Jury
In OOH News By M4G Bureau - June 18, 2018
Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology