UK’s Exterion Media and Dublin-based The Picture Works have announced a strategic partnership that will strengthen the services that both companies deliver and enable opportunities for technological innovation in Out-of-Home environments. As part of this partnership Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects.

The Picture Works is a Dublin based media company that develops digital and technology driven services for major brands in OOH and entertainment locations.

Colin Leahy, managing director of Exterion Media was quoted in Ad World as saying: “This strategic partnership is a great fit for our company and comes at a time when both on and offline digital development in the Irish market is coming of age. There are exciting opportunities ahead of us to create impact and deliver memorable campaign opportunities for our clients.”

Mark Hooper of The Picture Works said: “This alliance allows us the opportunity to create campaigns that resonate with consumers, connect brands and consumers digitally and enhance audience engagement and consumer experience.”