Fast Track Integrated Marketing services retains Guwahati airport media rights
By M4G Bureau - May 29, 2018
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
Fast Track has retained the rights for inside advertising at Guwahati’s Lokpriya Gopinath Bordoloi International Airport for a period of 5 years and Outside advertising till 2025, by participated in a tender floated by the Airport Authority of India (AAI). The OOH firm has handled the media rights at this airport for nearly a decade;
Fast Track is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities. Priya Communication is a sister concern of Fast track Integrated Marketing Services.
Guwahati airport is expected to become the airway gateway to the south-east Asian region. The prospects will be bolstered with the neighbouring countries planning to put up missions in the north-east region.
A new 90,000 sq.m airport terminal, equipped with world-class facilities, is also expected to come up at the airport in the next 5 years, with the capacity to handle 3,100 passengers an hour during the peak periods. The interiors of the building will depict local handicrafts, murals and popular tourist destinations of Assam.
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