Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
The OOH firm unveils large format DOOH screens at two key locations
OOH turns the spotlight on the quizmasters
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities